Hospitality and Tourism Synergizing Creativity and Innovation in Research

Hospitality and Tourism: Synergizing Creativity and Innovation in Research by Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd and Mohi Zurinawati
English | 2013 | ISBN: 1138001511 | 636 pages | PDF | 22 MB

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:
- Hospitality and tourism management
- Hospitality and tourism marketing
- Current trends in hospitality & tourism
- Technology, advancement and innovation in hospitality and tourism
- Green hospitality and tourism
- Food service and food safety
- Relevant areas in hospitality and tourism
Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.



Title: Hospitality and Tourism Synergizing Creativity and Innovation in Research
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