The Nature and Origins of Mass Opinion

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) by John R. Zaller
English | Aug. 28, 1992 | ISBN: 0521407869, 0521404495 | 382 Pages | PDF | 38 MB

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences.

Title: The Nature and Origins of Mass Opinion
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