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 Why Killer Products Dont Sell How to Run Your Company to a New Set of Rules

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PostSubject: Why Killer Products Dont Sell How to Run Your Company to a New Set of Rules   Why Killer Products Dont Sell How to Run Your Company to a New Set of Rules EmptyThu Jul 07, 2016 5:43 am


Why Killer Products Dont Sell How to Run Your Company to a New Set of Rules 7bfc064f7f4af1d695d5ace6e99a3f65

Ian Gotts, Dominic Rowsell, "Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules"
English | ISBN: 1906465266 | 2008 | 196 pages | PDF | 1 MB
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Title: Why Killer Products Dont Sell How to Run Your Company to a New Set of Rules
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