Consumer Research Postcards From the Edge

Consumer Research: Postcards From the Edge (Consumer Research and Policy) by Stephen Brown and Darach Turley
English | January 16, 1998 | ISBN-10: 0415173175 | 424 pages | PDF | 7 Mb

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

Topics covered include:

chronicle, composition and fabulation in consumer research
postmodern approaches to pluralism in consumer research
marketing in cyberspace
poststructuralism in marketing
semiotics in marketing and consumer research



Title: Consumer Research Postcards From the Edge
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