Introduction to the four Cs of supply chain management chain structure competiti...

Iyer, Ananth V, "Introduction to the four Cs of supply chain management : chain structure, competition, capacity and coordination"
English | eISBN: 9781631571909, 1631571907 | 2014 | 162 pages | PDF | 11 MB
This Introductory volume presents an overview of Supply Chain Management within the Four Cs framework along with a survey on the information feedback systems that are used to support supply chain operations. Similar to the 4 P's of marketing, these Four Cs combined encompass the key managerial and strategic issues facing managers and companies must deal with in order to set up, manage, and improve their supply chain systems upstream and downstream. This volume is a derivative of the complete text, Managing Supply Chains, which also includes teaching and learning support by way of homework problems and case assignments. The related companion volume, Supply Chain Logistics and Applications is also derived from the original Managing Supply Chains text. Read more
Abstract: This Introductory volume presents an overview of Supply Chain Management within the Four Cs framework along with a survey on the information feedback systems that are used to support supply chain operations. Similar to the 4 P's of marketing, these Four Cs combined encompass the key managerial and strategic issues facing managers and companies must deal with in order to set up, manage, and improve their supply chain systems upstream and downstream. This volume is a derivative of the complete text, Managing Supply Chains, which also includes teaching and learning support by way of homework problems and case assignments. The related companion volume, Supply Chain Logistics and Applications is also derived from the original Managing Supply Chains text



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Title: Introduction to the four Cs of supply chain management chain structure competition capacity and coordination
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