Mastering the New Media Landscape Embrace the Micromedia Mindset

Mastering the New Media Landscape: Embrace the Micromedia Mindset by Rusty Shelton
English | Mar 7, 2016 | ISBN: 1626565805 | 192 Pages | AZW3/MOBI/EPUB/PDF (conv) | 3.9 MB

The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.

Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media-earned, owned, and rented-and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Title: Mastering the New Media Landscape Embrace the Micromedia Mindset
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