Tribal Marketing Tribal Branding An expert guide to the brand cocreation process

B. Richardson, "Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process"
2013 | ISBN-10: 0230368824 | 184 pages | PDF | 3 MB
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Title: Tribal Marketing Tribal Branding An expert guide to the brand cocreation process
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