The Public Relations Handbook

The Public Relations Handbook by Alison Theaker
English | 15 July 2004 | ISBN: 0415317932 | 377 Pages | PDF | 5 MB

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given.

Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:
interviews with press officers and PR agents about their working practices
case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police
specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology
over twenty illustrations from recent PR campaigns.

Title: The Public Relations Handbook
Size: 4.76 MB | Format: rar
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