The Art of Social Selling

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks by Shannon Belew, Judy Hoctor
English | 2014 | ISBN: 0814433324 | 272 pages | EPUB | 1,3 MB
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

Readers will learn how to:

Use content and conversations to build online relationships that transition to sales
Execute realistic sales strategies for each of the major social media platforms
Spot social media trends that may influence future buying behaviors
Sell online in B2B and B2C environments
Turn social shares (likes, favorites, 1s) into social sales
Set tangible goals
Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows- is essential reading for every sales professional.
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