The Commercial Appropriation of Personality by Dr Huw BeverleySmith

The Commercial Appropriation of Personality by Dr Huw Beverley-Smith
English | Sep 9, 2002 | ISBN: 0521800145 | 403 Pages | PDF | 1 MB
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems.
It considers whether a coherent justification for a remedy may be identified from a range of competing theories.





Title: The Commercial Appropriation of Personality by Dr Huw BeverleySmith
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