Designing a Brochure with Nigel French Duration: 2 hr 35m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 740 MB
Genre: eLearning | Language: English
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Brochures are essential marketing tools, which establish brands and help them cut through the clutter from the competition. Here designer and educator Nigel French taps into his 20 years of professional experience and shows how to use InDesign (with some help from Illustrator and Photoshop) to create four of the most common kinds of brochures.
Each project has a different budget, a different audience, and a different purpose. But Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.
Topics include:
Generating ideas
Working with templates
Choosing the right text and typography
Choosing colors, images, and printing and folding methods
Creating single-fold, trifold, double parallel fold, and broadside brochures
Placing and styling text
Scaling and cropping images
Preparing a brochure for print
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